About ME

My passion is to help you avoid mistakes others make, to help you move faster by doing less (!). One mistake I see companies make time and time again, is forgetting that:

You can't get insights from data you didn't collect.

I founded Kukuyeva Consulting to meet you where you are (no company/data too small) and improve your product market fit by leveraging data to understand how your customers are using your product(s), to help you identify the most valuable and loyal customer base, improve your product and scale the business -- and avoid very costly mistakes I’ve seen companies make time and time again.

  • Here's my roadmap for systematizing product market fit.

It’s impossible to get insights from data you didn’t collect. Having mentored, advised and consulted for 50+ companies that are trying/are data-driven, I recommend that you have a (loose) data strategy ASAP -- ideally, with your alpha users, but it's not too late to start now -- because it becomes exponentially harder and more expensive to catch up. I'm here to help you get started!

  • When I was at a top consulting firm, my colleagues and I executed multi-year -- multi-million dollar -- digital transformations to help Fortune 500 companies begin making near-real time decisions based on data for the very first time. Let's get started earlier, and avoid these costly mistakes.

You've spent time and money to develop your product and market it, to get prospects to your door. Do you know who's going inside and what your customers are doing once they get there? Do you need an expert to guide you?

For the past 10 years, I've helped companies of all shapes and sizes (from solopreneurs to international corporations) start from the very beginning, and refine their product market fit in virtually every industry: IoT, fashion, hospitality, internet and social networks, healthcare, finance, market research and online advertising, including:

    • Reduced product risk and increased revenue streams for therapeutic device start-up by advising founders to scope down offering from smart apparel to HaaS

    • Developed and implemented novel performance metrics to evaluate quality of network connectivity for online gaming start-up with terabytes of data

    • Identified areas of missed revenue opportunities, by understanding nuances of how customers choose what to buy, for fashion subscription box from 10K+ customer reviews

Do you need someone in the interim -- or to help you hire? I've managed teams and been interviewing candidates since 2012. happy to talk more.

Do you need someone who's vendor-agnostic? I've seen it all, and am happy to learn more about your needs and challenges, and discuss the pros and cons of different implementations.

My Competitive Advantage

  • I won't recommend something I don't think you'll need, even if my recommendation for next steps means you'll no longer need a consultant.

  • I'll collaborate with you to make sure business questions are answered with data; we won't be doing data analysis/AI for the sake of doing analysis/AI.

  • I understand that most start-ups can't afford quality help and offer many ways to pay for my services.

  • I've mentored, advised and consulted for companies in virtually every industry, and have seen it all. There are no stupid questions -- and no one has clean data (!).

  • I typically recommend the next smallest step to take, to get you closer to your goal.

I'd like to help you achieve your mission and improve your product.

  • I share tips, advice and processes on my blog;

  • If you've tried them out and are stuck, please schedule your complimentary, 30-minute, NDA-free strategy session.

Fun Fact: I have a PhD in Statistics from UCLA, where I developed a novel image compression algorithm and uncovered similarities between two storms on Jupiter -- a finding confirmed by NASA’s Juno mission 6 years later.

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