I founded Kukuyeva Consulting to help companies improve their product market fit by leveraging data to understand how their customers are using their product, to improve the product and scale the business -- and avoid very costly mistakes I’ve seen Fortune 500 companies make time and time again.
It’s impossible to get insights from data you didn’t collect. When I was at a top consulting firm, my colleagues and I executed multi-year -- multi-million dollar -- digital transformations to help Fortune 500 companies begin making near-real time decisions based on data for the very first time.
One of our clients was a major retailer who struggled to target their repeat customers -- because they only tracked purchases, not customers.
You've spent time and money to develop your product and market it, to get prospects to your door. Do you know who's going inside and what your customers are doing once they get there? Do you need an expert to guide you?
For the past 10 years, I've collaborated with companies of all shapes and sizes, from solopreneurs to international corporations, to refine their product market fit in virtually every industry: IoT, fashion, hospitality, internet and social networks, healthcare, finance, market research and online advertising, including:
Reduced product risk and increased revenue streams for therapeutic device start-up by advising founders to scope down offering from smart apparel to HaaS
Developed and implemented novel performance metrics to evaluate quality of network connectivity for online gaming start-up with terabytes of data
Identified areas of missed revenue opportunities, by understanding nuances of how customers choose what to buy, for fashion subscription box from 10K+ customer reviews
I have a PhD in Statistics from UCLA, where I developed a novel image compression algorithm and uncovered similarities between two storms on Jupiter -- a finding confirmed by NASA’s Juno mission 6 years later.
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