Are you creating:

I'll help you understand your customers, find blindspots to refine your product, and scale your business -- by guiding you on your data+AI strategy and implementation.

YOur product market fit Roadmap

Strategic Advisor on GTM and PMF Journey

I'll help you fill gaps on your team(s) to help you understand and solve your customers’ pain points with the power of data, analytics/ML/AI -- regardless of where you are on your data journey. I'll guide you every step of the way, from the strategy on how to get started -- to mentoring your team on the execution -- to help your company make data-driven decisions in real-time (for the first time and the next time).

Depending on the business goals you'd like to see accomplished, we'll tailor advice to your business needs and your customers, to help your company grow; this includes:

Advising (executive) team(s) on product and business strategy, roadmap, scope and priorities, to identify highest-impact, lowest-hanging fruit for data-centered products/features.
Helping you identify your customers' pain points, advising on ways to solve them while aligning customer and product incentives, to help you improve your market fit.
Your customers come first. Guiding you to uncover your "white hot" customer center -- and how to keep them coming back again and again.
- - You can't get insights from data you didn't collect. We'll collaborate to fill gaps in your data strategy to make better data-driven decisions.
Mentoring and/or filling gaps on your team(s), as they execute against the roadmap to help the company make decisions in real-time with the highest ROI.

While we won't collect the data for you, we'll partner with you to help you make actionable next steps to improve your product, to solve customer pain points with market fit.

Fractional, Interim Head of Data

Hire full-time "Head/Director of Data"
Mentor team on how to uncover and answer business questions
Advise on team's roadmap and cross-company alignment

Due Diligence

(VCs, Accelerators, Start-ups) Pitch deck due diligence to evaluate how the product really solves the customers' pain points -- and why we need it now
(VCs) Data and AI due diligence to help evaluate trade-offs in a start-up's risks and opportunities

My Mission

I've transformed 100+ start-ups with a data and AI strategy for product market fit -- and answer frequently asked questions around those (and other topics) on my "Dear Advisor" blog. I'd like help you avoid mistakes others make, guiding you to make the next smallest step -- with the biggest impact towards your goal.

Are you ready to improve your product -- and need an expert to guide you on strategy/implementation? Schedule a complimentary, 30-minute, NDA-free strategy session to see if there's a fit.

Testimonial from Chris Hovanessian, CEO of Whistle (acquired by Cloudbeds)

"Irina is a highly skilled and knowledgeable fractional CDO, whose capabilities and insight surpass any other individual we’ve engaged with. Out of all the candidates we interviewed and worked with, Irina immediately stood out and far exceeded our expectations. She is flexible to work with, across all fronts, including: time commitment, level of involvement, and project scope.

Irina has helped us ‘make sense’ of our data, and we have made better product and business decisions as a result. She has also provided our team with a wealth of knowledge; she helped us learn and become proficient along the way."