ARE YOU STRUGGLING WITH PRODUCT/MARKET FIT?

You've spent time and money to develop your product and market it -- to get prospects to your door. Do you know who's going inside and what your customers are doing once they get there?

I help start-ups improve their product/market fit by leveraging data. Whether you’re drowning in data or have no data yet, we'll learn about your customers and grow the profitable customer base, prioritize product features to improve the product and scale the business. With end-to-end data + analytics strategy and implementation services, I'd like to help you understand your customers to make your product sticky.


HOW TO GET STARTED WITH PRODUCT/MARKET FIT? PRODUCT SCOPE + DATA STRATEGY

  • Reduced product risk and increased revenue streams for therapeutic device start-up by advising founders to scope down offering from smart apparel to HaaS

  • Start-up advisor + mentor to 10+ founders on development and implementation of data strategies to evaluate and improve product/market fit based on data-driven customer and product understanding, from idea to MVP

  • Prioritized 40+ initiatives in collaboration with executives of major entertainment studio, based on product payoff, timeline to delivery and data availability

  • Speaker: Your Product Market Fit Roadmap: How to get Started Understanding your Customers and Product, Refine your PMF and Grow (August 2020)


HOW CAN I UNDERSTAND MY CUSTOMERS AND PRODUCT TO GROW MY BUSINESS? METRICS + ANALYTICS

  • Developed positive and negative KPIs to evaluate quality of network connectivity for online gaming start-up with terabytes of data (220M+ requests/day)

  • Identified areas of missed revenue opportunities that also reduced customer churn for fashion subscription box from 10K+ customer reviews

  • Built end-to-end near-real time recommendation engine for a social media start-up to improve engagement of social media posts via ExtraTrees, and productionalized as an API via AWS SageMaker, Python and Docker

  • (other examples)

10 YEARS OF EXPERIENCE HELPING COMPANIES REFINE THEIR PRODUCT/MARKET FIT BY MAKING DATA-DRIVEN DECISIONS IN HEALTHCARE, IOT, FASHION, HOSPITALITY, FINANCE, INTERNET AND SOCIAL NETWORKS, AND ONLINE ADVERTISING.