Are you creating:

Finally, there's an executable product market fit strategy that's tailored to you and your customers, to help your company grow:

YOur product market fit Roadmap

For the past 10 years, I've helped companies of all shapes, sizes and industries identify how to improve their products to serve their best customers.

Regardless of where you are in the product development journey, I've developed an executable strategy (shared below and in talks) to help you understand how your customers are using your product, so that we can grow the profitable customer base.

Phase 1: Create the right product for your customers

Phase 2: Understand that you can't get insights from data you don't have

  • Do you know how your customers are (or will be) using your product/platform/hardware?

  • Whether you’re drowning in data or have no data yet, we'll evaluate your data strategy, discussing what data and infrastructure you may be missing to answer these questions (and others).

Phase 3: Uncover who your best customers are right now (and historically)

  • We'll track your OMTM and the positive and negative KPIs specific to your business, to see what's going on, where to improve, and what to focus on to keep your loyal, profitable customers coming back again and again.

Phase 4: Iterate on making your product more engaging and profitable

  • We'll iterate on your product based on your customers' engagement, to help you create products with market fit that your best customers care about, to help your company grow.

Are you ready to improve your product -- and need an expert to walk you through these steps, to help you learn about your customers? Schedule a complimentary, 30-minute, NDA-free strategy session to see if there's a fit.

You may also like:

  • Product Market Fit Roadmap -- slide deck and recording guiding you through how to think about, benchmark and improve your product market fit, based on 25+ cross-industry collaborations

  • Case Studies -- Examples of ROI for my clients, for each of the 4 phases above