Are you creating:

Finally, there's an executable product market fit strategy that's tailored to you and your customers, to help your company grow:

YOur product market fit Roadmap

For the past 10 years, I've helped companies of all shapes, sizes and industries identify how to improve their products to serve their best customers.

Regardless of where you are in the product development journey (or how much data you have), as a fractional Chief Data Officer, I've developed an executable strategy (shared below and in talks) to help you understand how your customers are using your product, so that you can grow the profitable customer base -- and your business.

Phase 1: Create the right product for your customers

• We'll discuss what customer pain points your product solves, how to incrementally solve them -- and align customer and product incentives.

Phase 2: Implement and iterate on a data-driven strategy

• You can't get insights from data you don't have. Whether you’re drowning in data or have no data yet, we'll support you in making data-driven decisions and help you fill-in gaps in your data/talent through advising/implementation/training (as needed).

Phase 3: Uncover who your best performers are right now (and historically)

• We'll track your OMTM and the positive and negative KPIs specific to your business, to see what's going on, where to improve, and what to focus on to keep your loyal, profitable customers coming back again and again.

Phase 4: Iterate on making your product more engaging and profitable

• We'll iterate on your product based on your customers' engagement, to help you create products with market fit that your best customers care about, to help your company grow.

Testimonial from Chris Hovanessian, CEO of Whistle

"Irina is a highly skilled and knowledgeable fractional CDO, whose capabilities and insight surpass any other individual we’ve engaged with. Out of all the candidates we interviewed and worked with, Irina immediately stood out and far exceeded our expectations. She is flexible to work with, across all fronts, including: time commitment, level of involvement, and project scope.

Irina has helped us ‘make sense’ of our data, and we have made better product and business decisions as a result. She has also provided our team with a wealth of knowledge; she helped us learn and become proficient along the way."