Post was originally published in May 2021 and has been updated in July 2021 for relevancy.
Also in this series:
(Step 1) Dear Advisor: How do I get Started on a Data Strategy from the Beginning?
(Step 3) Dear Advisor: How do I do Product-Led-Growth (PLG) as my Go-to-Market (GTM) strategy for Product market fit (PMF)?
Great question! The short answer is that it depends… The path to becoming data-driven is non-linear, because it depends on many things, including:
what the executive priorities for data-driven projects are,
knowing what is -- and isn’t -- getting collected,
what the skills and bandwidth of the team(s) are.
Having said that, here are some guidelines to get started.
First, let’s take a step back and understand the context and motivation for this question:
Who and what is the driving force behind this?
Is there executive buy-in?
Why now?
What is the ultimate goal that data may help the company accomplish?
Next, discuss and identify the most pressing question(s) the executive team would like to answer that would also bring value to the business in the short-term -- and decide on 1 question to try to answer as proof of concept (POC).
Here's my framework to help you prioritize, scope down and learn from a POC.
Note: Starting a POC that aims to answer a key business question in a relatively short amount of time will: build rapport across the company in the short term and help you get support for making data technology and hiring investments in the long term.
Sample topics to discus and explore for a POC -- which will also help establish common group with stakeholders and help you get on the same page with them about priorities:
What key metric would the board like to see, with month-over-month trends?
Company-wide OKR(s) in real-time?
Do your executives know the answers to their most pressing question(s)?
What does repeat engagement look like for your B2B/B2C customers?
What will it take to get your key internal/external client report scalable?
As you execute on the POC to address above, you’ll get an additional finding -- a (partial) data and strategy audit:
evaluating if data is available to answer the question,
Here's my framework to help you identify the 5 aspects of your business you need to track
recognize what’s hard to access/reproduce,
identify what's not getting collected,
get an idea of what the (incomplete) data architecture looks like, and
if there are any other constraints/considerations.
These findings can help you build further rapport with stakeholders. They'll also help you get everyone on the same page by adding any findings of gaps in product/data strategy to the product backlog for prioritization and iteration as a company.
What’s out-of-scope for POC:
Guarantee that you’ll be able to answer the above question, since data may not available.
Recommendation: Check-in with stakeholders as soon as possible if there are blockers to answering the question -- and provide recommendations for next steps.
Guarantee that it will take a predetermined number of hours to accomplish.
Recommendation: Time-box this step to help you scope down and scope out the ask.
Making it production-ready, scalable with low latency, etc. Once you have a highly visible POC, the data audit will help you answer what's needed to get it in real-time and/or scale it.
What if there isn't executive buy-in? What can you do?
I still recommend starting out with a very scoped-down, time-boxed, POC to try to answer a key business question, potentially as a 20% project. The results of the POC will help you do 1 of 2 things:
start the conversation around the value of the data, or
(on the flip side) help you see that while key pieces are missing there is potential to answer other business questions. This is because there are no guarantees that we may actually be able to answer this question, because we don't know ahead of time what data is/isn't there or what the quality of the data is; but, even if we won't it will inform us on what step to do next.
Where to go from here?
(Step 1) Dear Advisor: How do I get Started on a Data Strategy from the Beginning?
(Step 3) Dear Advisor: How do I do Product-Led-Growth (PLG) as my Go-to-Market (GTM) strategy for Product market fit (PMF)?
Dear Advisor: Who should be my first data hire?
Talk: Power of Data for Product Market Fit (or) Your Product Market Fit Roadmap to Escalate your Growth (including slides and recording)
Dear Advisor: How do I know if my company is compliant with security and privacy regulations?
References:
Cartoon: https://xkcd.com/2048/
This article has also been published on LinkedIn in July 2021
