Success Stories
Create the Right Product for your Customers
Start-up advisor and mentor to 100+ (via Techstars general, healthcare and space cohorts, pediatric MedTech accelerator (CTIP) and other start-up accelerators), coaching founders on how to align product to solving customer pain points, from idea to MVP
Advised on strategies for reducing product risk and increasing revenue streams for therapeutic device start-up, guiding founders on approaches to scope down offering from smart apparel to HaaS
Data and AI Strategy
Advised CEO and Engineering team of hospitality start-up (SaaS, acquired) on strategy for implementation and iteration of workflow semi-automation for reducing hotel front desk SMS response times by 15% via NLP; collaboration included quarterly advising and code reviewing analytics initiatives in Python
Prioritized 40+ initiatives in collaboration with executives of major entertainment studio, based on product payoff, timeline to delivery and data availability
Developed novel positive and negative KPIs to evaluate hardware quality to improve network connectivity for online gaming start-up with terabytes of data handling 220M+ requests/day
Identified areas of missed revenue opportunities, by understanding nuances of how customers choose what to buy, for fashion subscription box from 10K+ customer reviews
Guided CEO of e-commerce web development firm (SaaS) on a data-driven project roadmap that prioritized feature requests based on adoption and business impact; saving the company $25K that quarter
Iterate on Making your Product more Engaging and Profitable
Collaborated with cross-functional stakeholders on requirements, and created and deployed an end-to-end near-real time recommendation engine for a social media start-up to made product more dynamic, by personalizing advice for improving engagement of social media posts based on content in real time, via AWS SageMaker API, Python, Docker
Generated $4M+ annually across 1.5K+ market research studies and multiple CPG clients worldwide, by identifying drivers of product performance and scaling MVP globally
Blog post: (Step 3) Dear Advisor: How do I do Product-Led-Growth (PLG) as my Go-to-Market (GTM) strategy for Product market fit (PMF)?